It has been over 113 years since we welcomed our first customers in our store. Over that time we have learned a lot from each generation and expanded geographically and experientially to serve them better. Customers’ worlds have changed a lot over that time and as the scope of our service extends beyond our stores and online, making an impact has become more complex.

Learn how Nordstrom is utilizing complexity frameworks, design-led innovation, and a diversity of physical testing environments as we try to win with customers by focusing on co-creation, speed to experimentation and moving concepts to validated discoveries.