The world's greatest hospitality experiences employ vivid storytelling, masterful attention to detail, and an intimate understanding of how to exceed expectations. Local merchants and artisans aspire to this, but are often overwhelmed by the demands of running a small business. Sosh co-founder and CEO, Rishi Mandal, will share how his company is using technology, data science, and product design to change that. Sosh arms merchants with guest profiles to enable personalized service, uses push notifications to set customer expectations, and seamlessly handles payments to melt away logistics. The result: Sosh's online efforts set the stage for more human experiences offline.