Mary jo bitner sx 2014
Keynote Speaker

Dr. Mary Jo Bitner is Professor of Marketing and Executive Director of the Center for Services Leadership in the W. P. Carey School of Business, Arizona State University. She is internationally recognized as a thought leader and pioneer in the science of service through her many academic as well as practical publications on topics ranging from servicescapes, to service encounters, service blueprinting, and technology-delivered services. She is co-author of the textbook Services Marketing: Integrating Customer Focus Across the Firm (McGraw-Hill, 6th edition, 2013) and Profiting from Services and Solutions: What Product Centric Firms Need to Know (Business Expert Press, 2014). Dr. Bitner effectively bridges the worlds of thought leadership and practice and she is a frequent speaker on business and academic programs.

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