For over 20 years, James Wright has brought innovation and “experience thinking” to the world’s leading brands. As a senior partner in Lippincott’s experience innovation practice, James leads a broad range of projects, from developing omni-channel retail strategies to future vision mapping. Recent initiatives include the customer experience strategy and implementation for Estée Lauder’s freestanding store initiative in China, and the inside-out transformation of Walmart from a cheap goods discounter to a business that embodied the essence of “Save Money. Live Better.” James holds a B.A. in design and minor in industrial management from Carnegie Mellon University.